When choosing between billable work or marketing to create new business, solopreneurs often choose to focus on the paying clients. We get it! But there’s a way to do both by utilizing a few simple tools. For example, AJ Morris and Nathan Ingram recently shared some great tips for how to use the iThemes Combo Pack in a webinar, “Growing Your Email List.” The webinar has some great tips for growing your audience and serves as a great preview for what is to come during The Digital Marketing Summit on February 28.
When you are growing your email list there are some time management tools that make it easier to grow it quicker. We hear it all the time, that many successful businesses put emphasis on their lists. Here at iThemes we do the same. Our emails are some of our most valuable assets.
So, why is it important to grow your email list?
- People check their email multiple times a day
- Email is purposeful
- Your list is interested in you
- Email is targeted
- You own your audience
Most website visitors leave your website, maybe even as much as 70%. With percentages like that it makes your email list an extremely valuable marketing asset. Your subscribers have opted in to learn more about your services and products so give them what they want!
Syed Balki of WPBeginner says that, “email is the most predictable driver of growth and sales” for their business. He goes on to say that he prefers it over all other channels. Neil Patel of Crazy Egg feels the same way, and says, “email continually outperforms most” other channels.
Segmentation drives growth
[pullquote]Segmenting your audience puts the right message in front of the right person at the right time.[/pullquote] Sending your message to people who are most interested in your offerings increases your chance of sales conversions.You could send mass messages to your entire list, but this can often result in a loss in engagement and subscribers. Segmentation helps push your potential customers through your marketing funnel quicker, towards the results you desire. And when you have engaged customers then more will follow, naturally increasing your email list.
The iThemes list building combo to grow your email list
Using these tools allows you to start growing your list in a simple, yet intelligent way. When used together, these three plugins allow you to quickly grow your audience.
Landing Pages Plugin
Using the iThemes Landing Pages plugin is great for specific offers like consultations, ebooks or webinar registrations. Using Gutenberg integrations fonts, colors and more can be customized to fit your branding and even more there are integrations that automatically put your emails into MailChimp or our Zapier integration to do any number of things that you utilize in your marketing campaigns. Offering downloadable content to your audience that is helpful to them makes the exchange of an email address an easy buy-in for them.
Content Upgrades Plugin
This is the perfect plugin when you want to embed offers within your content like blog posts, or pages to offer worksheets or steps that your customers need to help. Content upgrades do not always have to be offered embedded into the content. It can also be in a pop-up that appears on the page as there are several options available. Using content upgrades like downloadable worksheets really can drive your visitors to become subscribers. And as a best practice this plugin continues to allow you to segment your lists so you can continue sending the right message to the right person at the right time.
One of the nicest parts of the content upgrade plugin is you can choose if it is a link or a different Call to Action (CTA). And the CTA is customizable within the post to say anything you want it to. And there is also a pop-up on the exit intent just to make sure you are using every opportunity to collect email addresses.
Some of our longtime customers will notice that BoomBar has changed quite a bit in the last year. When using the above list building tools there is still one sector that is missed and that is an offer that is across the entire site. Not everyone will come to your site to read a blog post, but you still want to capture their email addresses by enticing them with an offer. The BoomBar tool solves this distinct tactic when building your email list is the goal.
BoomBar works with custom text and other options and takes a few simple steps to set-up. Name, Text, Link Text and URL are all you need to get started. Then a few simple customizations or using the default design options and you have the look and feel you desire. There are options that allow you to make it global on your site, if you will allow users to close the bar, you can make it static or allow clicks to open it in the same or different window. If you are running Facebook ads, you have options to show to only visitors from Facebook, which is segmenting in an incredibly intelligent way for you potential customers.
Watch the Video Replay
Digital Marketing Summit
If you’re looking to take control of your business leads instead of relying on word of mouth, you won’t want to miss the iThemes Digital Marketing Summit on February 28. We’ll show you how to get the most out of digital marketing to get more leads and ultimately reach your revenue targets for 2020. More specifically, you can expect to learn more about website tools, lead generation, email marketing and social ads. We’ll also focus on how to create compelling content as well as how to use video regularly. The pass is $130 until February 24 and includes lifetime access to the course.