The Content Upgrades Plugin

It’s not another WordPress email opt-in plugin. It’s a powerful list building machine.

A content upgrade is a unique type of email opt-in created for a specific blog post or page. In exchange for an email address, users are offered a download related to the post or page they’re visiting.

Blogging alone doesn’t build an email list.
Get an email opt-in strategy that actually works.

See a real return on
your blogging efforts

Turn every post into an email opt-in opportunity so your readers can become subscribers.

Significantly grow
your email list

Harness the power of content upgrades to see conversion rates climb by as much as 220%!

Add more leads to
your sales funnel

The more entry-points to your email list, the more ways your readers can join your audience and become customers.


1. Add a content upgrade offer to any page or post in under 60 seconds.

No need to custom code those calls-to-action and email opt-in forms.

2. Automatically send readers the bonus content they requested.

No need to queue up a separate email autoresponder campaign for every content upgrade.

3. Subscribers are seamlessly added to your email marketing list.

No tricky workarounds in order to send your subscribers the content that they opted in for!

Content Upgrade Ideas to Grow Your Email List


A content upgrade can be anything that expands on or supplements specific content … like an ebook, cheatsheet, checklist, whitepaper, report or even printables like templates, design files or planners. Target users with content they’ve already shown interest in, thereby increasing the likelihood they will opt-in for more.

  • Ebooks
  • Cheat Sheets
  • Checklists
  • Guides
  • Whitepapers
  • Reports
  • Printables
  • Case Studies
  • Templates
  • Design Files
  • Infographics
  • Slides
  • Spreadsheets
  • Audio/Video Files
  • Planners

Integrates With These Email Marketing Tools

Buy the Content Upgrades Plugin

Content Upgrades Plugin

Single Site

1 Site License

1 Year of Support

1 Year of Updates

$39 / year

List Building Combo

Unlimited Sites

Landing Page Plugin

Content Upgrade Plugin

BoomBar Included

$199 / year

Content Upgrade Plugin Questions

What happens after I make my purchase?

After you purchase the Content Upgrades plugin, you’ll get an email confirmation with a link to login to the iThemes Member Panel where you can download your plugin zip files. If you have questions about your purchase, you can always contact us directly.

Do I need to have technical/coding skills in order to use this plugin?

Nope. This WordPress plugin works seamlessly right out of the box, no coding required. You can insert content upgrade opt-ins on any post or page, and you can even customize colors and text without editing any code.

Do you have any tutorials for Content Upgrades?

Yep. Check out all these Content Upgrade video tutorials here.

Which email marketing tools does it integrate with?

Currently, the plugin integrates seamlessly with Mailchimp, Drip, ConvertKit & Zapier. However, you can easily export all entries as a CSV into your email marketing service/tool.

How customizable is it?

Very. First of all, the plugin is designed to use your site’s fonts right out of the box. Beyond that, you can customize all colors, border style, and all text content (including headlines, button text, etc.). You can also fully customize the content of the email that is sent to the subscriber (to deliver their bonus content).

Does it require WordPress?

Yes, this is a WordPress plugin for use on self-hosted WordPress sites.

Is there a recurring fee?

There are no monthly recurring subscriptions. This plugin is sold on an annual license basis, which does auto-renew. Your 1-year license grants you access to plugin updates and customer support. Near the end of the year, you’ll receive an email reminding you about your subscription renewal.

Can I upgrade my license later?

Yes. You can purchase any license today, and if you need additional installations later, you can upgrade your license by just paying the difference in price.